Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the international best selling book, Why We Buy: The Science of Shopping. His book is published in North America by Simon & Schuster and is now out in eleven foreign editions. In it, he dissects the behavior of everyday consumers in a most informative and entertaining fashion. His new book is The Call of the Mall, A Walking Tour Through the Crossroads of Our Shopping Culture. After a career in urban land use planning, Mr. Underhill formed Environmental Analysis & Planning Consultants in 1979 and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell is a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers. The firm specializes in analyzing the interaction between people and products, and people and commercial spaces. Its Fortune 500 client list includes: The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank, and NationsBank. The firm9s clients also include e-commerce ventures like Yahoo and innovative developers like The Rouse Company. The firm's work has been profiled in the New Yorker, Smithsonian Magazine, Fortune, and Fast Company. The New Yorker piece published in 1996 and written by Malcom Gladwell has been one of the most reprinted articles in the New Yorker's history. Envirosell started its offshore practice in 1987 and now operates offices in Milan and Sao Paolo, Brazil. Paco is never dull, often funny, and always on target. Quotation : Speak'ng out Nov 2006 South African business is booming.SAB is a global player owning Miller Beer,.........My favorite, Nando's, a spicy chicken restaurant chain, already operates in 35 countries and soon plans to open its first American location.